Grant Year
2024
Program Stragegy
Social Connectivity & Mobility
CASA - NY
Discover how we reimagined their brand identity, crafting a compelling narrative that authentically connects with their audience and propels their business forward.
The Challenge
Potential and talent are equally distributed, but opportunity is not.
Students from low- and high-income communities aspire to earn a postsecondary degree or credential at similar rates. However, too many students—the vast majority of whom are students of color—are left to confront economic, academic, and social barriers that make it almost impossible to achieve their greatest postsecondary aspirations.
A closer look at the opportunity gap shows the vast majority of students who do not complete their postsecondary education are pushed out of the system between the final two years of high school and first year of a postsecondary program. This remains one of our nation’s most complex and critical injustices, and has persisted despite decades of work and millions invested.
the solution
how it works
Junior Year
Explore + Grow
Students build community and trust with their teacher, explore careers, nd best- t pathways (4-yr, 2-yr, trade school, ce i cation), set GPA goals, and increase nancial literacy
Senior year
Apply + Decide
Students complete applications, secure nancial aid, identify and prepare to overcome barriers, and take steps to enroll in their chosen path.
post secondary year one
Transition + Network
Students build networks; get academic, social, and nancial suppo from OneGoal; and leverage the skills they’ve built to persist and ultimately earn their degrees or credentials.
Results
One Goal as a strong, positive, and statistically significant effect on postsecondary enrollment, persistence, graduation and nearly all academic outcomes of interest.
enrollment
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
Solution
We conducted in-depth market research, refined their brand messaging, and created a modern visual identity that captured their essence.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.